Grand Rapids Arts & Entertainment Strategic Plan
Downtown Strategic Plan
Location: Grand Rapids, MI

• Planning Process explored ways in which the city could position downtown as the center of arts and entertainment for Western Michigan
  
• Strategic Plan identifies specific arts districts, opportunities for connectivity and linkages, and an environmental graphics and wayfinding system
• Involved the multi-disciplined team of Urban Marketing Collaborative of Toronto, Ontario for market research and Cohn Marketing of Denver, Colorado for public relations